Apr 02, 2022

Winner Grand Prize
Electronics Device
Embrace the digital era: Having the right tool is the first step to start any entrepreneurial journey. Each team member will receive a powerful consumer electronic device which can be used as a communication tool, a daily planner, a reader and more.

Company Tour
Take a company tour of Alibaba Office in Hong Kong. Students will have the opportunity to immerse themselves in Alibaba’s innovative culture and entrepreneurship.

Startup Local Tour
Take part in an experiential sightseeing tour of the Hong Kong startup ecosystem. Explore the city’s best “startup attractions” and famous “landmarks” with a professional guide.
Your IdeaPOP! Journey
Who can Apply?
  • Any secondary school student aged 12 to 19 in Hong Kong with a passion for entrepreneurship is eligible.
  • School team submission: Your application has to be submitted on a school team basis; Individual submission is not accepted. EACH SCHOOL CAN SUBMIT MORE THAN 1 APPLICATION.
  • Form a TEAM OF 4 and INVITE 1 TEACHER as your team’s guardian.
Submit a PowerPoint presentation of up to
15 SLIDES in PDF format to illustrate your ideas,
which includes:
1 The Problem Statement
Identify and define a challenge facing society and set a clear problem statement.
Select one of the following areas, identify the challenge you are aiming to tackle for community or schools or students, and tell us what your goal is

i.e. what do you want to achieve?
Social Innovation
Smart Living
Provide a creative way to
solve the problem
How are you planning to solve the problem? What is your proposed solution, whether it is a service or a software application or a hardware or a business idea? If you already have a MVP (minimum viable product), we’ll love to hear about it.
Specify the impact or the benefit
from your solution.
Tell us why your ideas need to be adopted. What benefits does it give? What is your value proposition? What value this idea create for target users or organizations?
Specify how you are going to
Implementation your solution.
How do you deploy your plan? How do you develop an accurate and actionable financial projection? How do you scale up and sustainably implement your solution?
Judging Criteria
  • Creativity (30%)
  • Feasibility (30%)
  • Completeness of the idea (20%)
  • Social Impact (10%)
  • Pitch Deck Design (10%)
Challenges Overview
Pitch Day


  • Present your ideas in English, Cantonese or Mandarin
  • Present your pitch deck in English

Pitching Format

  • 5-min presentation + 5-min Q&A

Judging Criteria

  • Creativity (30%)
  • Social Impact (20%)
  • Feasibility (20%)
  • Pitch Performance (10%)
  • Completeness of the idea (20%)
What is a MVP? What do I need to do for the first round?

A MVP (Minimum Viable Product) is the simplest plan of your idea. i.e. If your ultimate goal is to help eliminate all the plastic waste on all school campuses in the world, your MVP will most likely to be a solution that you can implement in your school first.

  • If you are selected for the Semi Pitch, please give us an idea of what your MVP will be.
  • If you are selected for the Final Pitch, you are required to present your MVP in your pitch.
What kind of business ideas will qualify?

As long as your ideas are related to one of our challenge sectors including “Education”, “Social Innovation” and “Smart Living”, and your plan is financially sustainable, your business ideas will qualify.

Can one teacher represent multiple teams?


Who is on the panel of judges?

Student startups will be selected and ranked by a panel of judges comprising industry experts, investors and startup experts, who represent local and global startup communities.

Can I revise the submitted pitch deck in the application system?

You can click the submission link and re-submit a revised version of the pitch deck in the system before the application deadline.


JUMPSTARTER is a startup platform for all entrepreneurs and young people to jump start their dreams in Hong Kong. It is also a first-of-its-kind startup event where we unite entrepreneurs, corporates and investors to build, empower and boost Hong Kong’s startup ecosystem and entrepreneurship.