Company Profile

Semi Pitch - E-COMMERCE

Whoolala (Nu Technology Ltd.)

Steven Murray | Founder

Lukas Hlavac | Founder


Whoolala is e-commerce platform in China which focuses on the Affordable Luxury Fashion segment for Chinese Consumer 2.0 representing a market of 385 million affluent young Chinese customers. The Affordable Luxury segment is the fastest growing fashion segment online already representing $50B USD with 20%+ annual growth. Whoolala’s unique advantage in Chinese market is its close relationships with top Asian Designers, which it represents exclusively as well as close cooperation with leading Asian luxury retail group - Lane Crawford Joyce Group, where Whoolala has operated pop-up stores.

The company (Nu Technology Limited) was founded at the end of 2014 as Hong Kong Limited company by combined team of experienced international and Chinese entrepreneurs led by Steve Murray, a British expat living in China for over 6 years.

The company has 200K+ registered users already and generated $450k in 2017 revenue.